Course Objectives / Description
The CFBP course is an eight-day Institutional learning program offered at the Shangri-La Academy. The course focuses on how to understand, plan, organize and execute an entire Promotion. Learners will have an overview of the key departments involved in the Promotion timetable namely Marketing (including Communications), Finance and Food and Beverage. They are encouraged to adopt a customer-oriented and creative service mindset. Besides lectures, training methodologies such as team projects, self managed learning activities and work integrated exercises are used to encourage flexible and independent learning. Class presentations, role plays and projects based on real organizational scenarios are used to ensure that Learners develop personal qualities including clear thinking, resourcefulness and the ability to work in a team